The project divides into two distinct tranches. The first covers 111 units sized between 75.53 sqm and 115.76 sqm, priced from AED 5.03M to AED 8.92M — the entry tier spanning compact one-bedroom and two-bedroom configurations targeting investors seeking corporate rental income in Trade Center First. The second tranche runs 112 units from 119.57 sqm to 272.67 sqm, priced from AED 9.34M to AED 33.9M, addressing the larger two-bedroom to penthouse range for buyers requiring more floor area or planning to occupy rather than lease.
At AED 51,930 per sqm (approximately AED 4,823 per sqft), both bands sit materially above mid-tier Sheikh Zayed Road resale stock, which trades in the AED 1,500 to AED 2,200 per sqft range, and above Sol Luxe, which entered the same submarket at approximately AED 2,800 to AED 4,500 per sqft. This differential demands scrutiny before committing. Buyers comparing off-plan against ready stock must model the full acquisition cost: the 5% buyer-side fee adds AED 251,500 to the AED 5.03M base unit, and the 4% DLD transfer fee adds AED 201,200, bringing all-in acquisition cost on the entry unit to approximately AED 5.49M before fit-out. Investors running yield calculations must use the all-in entry figure — not the headline purchase price — since rental income does not change based on how acquisition costs are structured. At trophy-tier per-sqm pricing, rents in Trade Center First do not scale proportionally with the price premium over mid-tier stock, so the yield calculation requires specific rent evidence for comparable new-build premium product in this exact corridor.