ELLE Residences

ELLE Residences delivers 225 units across two clearly separated brackets. The first tier — 112 units from AED 3.36M to AED 3.41M across 118.45–119.85 sqm — shows a tight price range on a near-identical footprint, confirming these are standardised units with minimal floor premium built in at launch. At approximately AED 28,300–28,400 per sqm, this bracket sits at the lower end of the project's AED 27,547–54,068 per sqm range and represents the entry point for buyers seeking Dubai Islands waterfront exposure below AED 3.5M.

The second tier — 113 units from AED 7.48M to AED 16M across 216.84–331.01 sqm — spans a wide price band that reflects significant differentiation by floor level, view orientation, and layout. A buyer at AED 7.48M for 217 sqm pays roughly AED 34,470 per sqm. A buyer approaching the AED 16M ceiling for a 331 sqm unit pays approximately AED 48,300 per sqm. The AED 54,068 per sqm ceiling indicates that select premium positions within the building price above even that range. Each step up demands a correspondingly stronger conviction that the district will support those valuations at resale.

Budget for a 5% buyer-side fee on top of the listed price across both brackets. With 61 tracked transactions already attached to this project, secondary market activity has begun — but buyers should verify whether those transactions are concentrated in the lower bracket before treating the upper bracket as equally liquid. Review off-plan versus ready to determine whether Q3 2027 delivery suits your hold and yield strategy, or whether a ready waterfront unit elsewhere closes the gap.

Dubai Islands is a five-island waterfront district off the Deira coast, developed by Nakheel as part of the broader Deira regeneration programme. The masterplan targets a permanent residential base supported by beach-hotel clusters, marina infrastructure, island retail, and waterfront dining — a mixed-use ambition that makes it one of the more substantial land-release programmes in post-2020 Dubai.

For ELLE Residences, the island address carries genuine scarcity credentials. Waterfront residential land in Dubai is finite, and Dubai Islands represents one of the few remaining large-scale island programmes available to off-plan buyers at this price point. That constraint has supported launch pricing across the district, but buyers must separate location scarcity from delivered amenity. At Q3 2027, ELLE Residences will complete within a masterplan that is still commissioning infrastructure, which directly affects liveability timelines for owner-occupiers and yield ramp-up for investors.

The Deira adjacency is a practical differentiator. Dubai Islands sits within reach of one of the city's most established commercial and retail districts, providing access to existing transport infrastructure, healthcare, and daily retail that newer island developments typically lack in their early activation years. That proximity reduces the amenity gap risk that buyers face with more isolated waterfront addresses. For a full view of competing launches and area-level pricing trends, see Dubai Islands.

Anax Developments has built a pipeline across different product formats and price bands. Comparing across their portfolio tests both developer execution quality and value consistency — two factors that matter significantly when pricing a Q3 2027 off-plan commitment.

V Suites By Anax operates as a serviced-apartment format relevant to buyers weighing short-term rental yield against the longer-hold waterfront play ELLE Residences represents. If Anax's serviced product has demonstrated occupancy performance and management quality, that is a positive read-across for their ability to deliver a premium branded product.

Evora Residence provides the clearest unbranded benchmark. Comparing its finishes specification, launch pricing per sqm, and any available secondary market data against ELLE Residences directly isolates the cost of the ELLE licensing. The gap between what Anax charges with the brand versus without it is the number a buyer is paying for fashion-brand association — and it should be tested against realistic resale and rental rate premiums before being accepted as a given.

Across Anax's full portfolio, buyers should examine handover dates and delivery performance on completed or near-complete projects before treating the Q3 2027 date as fixed. Developer delivery consistency in Dubai's off-plan market varies materially, and schedule slippage is a direct cost to investors holding construction-phase financing.

Three Dubai Islands launches provide the most direct competitive context and should be modelled alongside ELLE Residences before any final selection decision.

Sea Legend One is the most direct per-sqm benchmark within the district. Comparing entry pricing, unit footprints, handover timing, and developer track record against ELLE Residences establishes whether the brand overlay and Anax's positioning justify any premium, or whether Sea Legend One delivers equivalent waterfront access at a more competitive cost per square metre.

Luz Ora Residences tests the lifestyle-positioning thesis from a different angle. If Luz Ora carries its own premium positioning without reaching the same psm ceiling, it challenges the upper-bracket pricing at ELLE and forces a sharper look at what the AED 54,068 per sqm ceiling is actually purchasing — brand equity, floor position, or both.

Capital Horizon Terraces addresses a separate buyer priority: those who weight usable floor area over brand association. If Capital Horizon Terraces delivers comparable square metres at a materially lower total acquisition cost, it shifts the selection calculus for buyers whose primary driver is space rather than label.

Run total acquisition cost — listed price plus the 5% buyer-side fee — alongside net rental yield assumptions across all four projects before finalising a position. For acquisition strategy and cost structuring guidance that applies across all Dubai Islands off-plan options, see how to buy in Dubai.