Jumeirah Living Business Bay

The unit mix is deliberately uniform: all 112 residences measure 189.46 sqm (approximately 2,039 sqft) and all price at AED 9.5M. There is no entry-level tier, no compact format, and no configuration choice — the product is engineered for a single buyer profile who wants that exact floor plan with full Jumeirah hotel services attached. At AED 50,143 per sqm, the pricing sits firmly in the premium branded-residence bracket, well above the canal-front mid-tier in Business Bay that typically trades between AED 20,000–30,000 per sqm. The premium is not for raw area or Business Bay address alone — it is for the Jumeirah management agreement, concierge infrastructure, and the ability to market the unit as a hotel-serviced residence at resale. Acquisition costs add materially to the headline figure: a 4% DLD transfer fee and a 4% buyer-side fee together total approximately AED 760,000 on a single unit. Buyers comparing cost of entry against competing Business Bay off-plan projects should factor total acquisition spend, not just the list price. With 78 tracked transactions on record, there is a measurable secondary market for this product, which matters for anyone modelling a hold-and-sell exit rather than a hold-and-rent strategy. Understanding buying costs in Dubai before committing prevents surprises at the transaction stage.

The original handover target for Jumeirah Living Business Bay was Q2 2025. The schedule tracking data records 0% ahead of plan, meaning delivery has not outpaced the original programme at any point. With a current date of March 2026, this project is nine to twelve months past its scheduled handover window. Buyers should contact Select Group directly for a formal completion status and cross-check unit registration with the Dubai Land Department before treating this as an active off-plan investment. If units are registered as completed, the transaction becomes a ready-property purchase, which changes the buyer's mortgage eligibility, visa pathway, and the period before rental income can begin. The 78 tracked transactions suggest continued secondary-market activity, which can signal that early investors are realising gains near or after completion — or that buyers are entering at a post-completion premium. Buyers considering the off-plan versus ready comparison should treat Jumeirah Living Business Bay as a ready-property evaluation unless Select Group confirms outstanding construction milestones in writing.

Business Bay has consolidated into one of Dubai's most transaction-dense canal districts, benefiting from dual demand: corporate tenants drawn by DIFC proximity and end-users who want waterfront access without Downtown Dubai pricing. For a branded-residence product at AED 50,143 per sqm, the Business Bay location works hardest on two counts. First, the DIFC-adjacent tenant pool supports a credible long-term lease case at the upper end of district rents. Second, the canal address creates a genuine gap between Jumeirah Living and the mid-tower Business Bay inventory that lines Marasi Drive and Al Abraj Street. However, buyers should not confuse Business Bay's strong mid-market transaction volume with strong absorption for ultra-premium branded stock — those are different markets within the same district boundary. The relevant comparison set for Jumeirah Living at AED 50,143 per sqm is the narrow group of hotel-branded or ultra-luxury launches in Business Bay, Downtown Dubai, and DIFC, not the broader Business Bay pool. Any buyer doing area-level due diligence should review the full Business Bay project landscape before deciding.

Select Group has built a consistent delivery record across Dubai's waterfront mid-to-luxury tier, with projects spanning Business Bay, Dubai Marina, and the broader canal corridor. Their most directly comparable active project on brand positioning and price tier is Six Senses Residences Marina, which applies a similar hotel-brand-residences model in Dubai Marina. The key difference for buyers is geography: Business Bay carries a corporate-tenant premium and Downtown adjacency, while Dubai Marina delivers a lifestyle-and-tourism rental pool with different seasonality. Both projects sit above AED 40,000 per sqm and target an investor who is buying the brand management agreement as much as the real estate. For buyers who want Select Group exposure without committing at the Jumeirah Living price point, comparing Select Group's mid-market Business Bay launches gives a useful developer-track-record baseline without the branded-residence premium. Evaluating Select Group's full project pipeline reveals the spread between their entry-level and luxury-tier delivery, which is relevant context for assessing whether the Jumeirah Living premium is justified by developer execution quality or primarily by the Jumeirah licensing fee.

At AED 9.5M and above in Business Bay, there is no direct branded-residence competitor at an identical price point, but several projects warrant structured comparison. Aykon City 3 gives buyers a DAMAC-built, design-led product within Business Bay at a different price level and with a distinct buyer profile — useful as a benchmark for what the district's luxury tier looks like outside the Jumeirah brand umbrella. Artistry Residences and Artistry Residences 2 represent newer Business Bay launches where buyers can re-enter the off-plan cycle at a lower per-sqm rate with a longer runway to handover, accepting more construction risk in exchange for a larger potential price-appreciation window. Haus of Tenet and Bearau Lamar Commercial Tower serve buyers at the boutique and commercial ends of the Business Bay spectrum respectively, and help frame the district's full price range before committing to the Jumeirah Living premium. Buyers whose selection is driven specifically by the hotel-branded-residence model should also look beyond Business Bay: projects in DIFC and Downtown Dubai with comparable hotel management structures are the closest true substitutes for what Jumeirah Living Business Bay is actually selling. The Business Bay area overview benchmarks all active launches with transaction data and is the most direct next step for any buyer running a district-level comparison before deciding.